Starbucks Creative Director Luis Marques
on Why Clever Ideas Aren’t Enough

Luis Marques talks about the shift from agency ambition to in-house impact, with lessons from Hyper Island, Crispin Porter + Bogusky, BBDO, realtor.com, and Starbucks. In this episode, Luis shares how one simple banner ad dropped cost per app install from $29 to $5, why “expression without impact is decoration,” and how his Creative Gym concept helps teams practice better ideas, build trust with stakeholders, and make creative work that actually moves the business.

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