In this episode of Let’s Bring It In, Erin Lewis (VP of Marketing & Brand Engagement) and Brandon Ankney (Director of Brand Identity & Creative) talk about building the brand of the World Champion OKC Thunder.
They break down how the Thunder operate like an in-house agency, build a brand that goes beyond wins and losses, and create content at the speed of live sports.
A sharp conversation on sports marketing, creative leadership, and what it takes to build real fan loyalty.
Most Recent Episodes
-
![]()
Kevin Frank, LinkedIn
-
![]()
Matt Davis, Solo Stove
-
![]()
Adam Koppel, OpenAI
-
![]()
Bryan Haupt, Molson Coors
-
![]()
Case Lawrence, Sky Zone
-
![]()
Emma Baines, Tony's Chocolonely
-
![]()
Richie Gleason, Bluemercury
-
![Stylized digital illustration of a man with a blue face, wearing a black cap with 'DUSE' written on it, large neon green sunglasses with purple reflective lenses, and sporting a thick black mustache and curly hair. He has a serious expression against a solid blue background.]()
Andy Andersen, DUDE Wipes
-
![Man with glasses, gray beard, black shirt, and cap with red and white design, standing in front of a white brick wall.]()
Jim Bosiljevac, University of Texas Austin + Domestika
-
![A man with short hair and fair skin wearing a light grey sweatshirt, looking at the camera against a dark background.]()
Jamie Reilly, Atlassian + Vans
-
![A middle-aged man with shoulder-length brown hair, wearing a purple button-up shirt, smiling against a plain white background.]()
Bill Girouard, Copper Giants
-
![Close-up portrait of a woman with long brown hair, light makeup, and a black tank top, smiling slightly.]()
Madison Raisch, National Women's Soccer League
-
![A smiling man with a shaved head wearing a blue shirt, indoors with blurred background.]()
Kyle McCarthy, Lowe's + Patagonia
-
![A man with a beard and mustache wearing a tan wide-brimmed hat, gray uniform shirt, black backpack, and a sheriff badge, standing outdoors in front of a house with white siding and trees.]()
Matt Turner, National Park Service
Top Streaming Episodes
-
![A man with long brown hair, beard, wearing a black cap with an orange skull logo, sits with arms crossed on a chair. He is holding a box of Liquid Death mango chainsaw flavored sparkling water.]()
Andy Pearson, Liquid Death
-
![A woman with shoulder-length brown hair, wearing a black jacket over a striped shirt, standing against a plain light gray background.]()
Ginny Golden, YETI
-
![A man with dark hair and a beard, wearing a black shirt and a black and white patterned neck scarf, standing against a light gray background.]()
James Kuczynski, Duolingo
-
![Black and white portrait of a woman smiling with short hair, wearing a dark top, against a plain background.]()
Kay Hsu, Spotify
-
![A woman with long blonde hair smiling, wearing a black blazer with a rainbow-colored heart pin, and a black shirt underneath.]()
Julia Melle, Southwest Airlines
-
![A middle-aged man with short blond hair, wearing a white collared shirt and a black jacket, looking directly at the camera against a white background.]()
Bruce Bildsten, Best Buy
-
![Black and white portrait of a smiling man with a beard, wearing glasses around his neck and a checkered shirt, against a dark background.]()
DW Brotherton, Disney's Yellow Shoes
-
![A man with glasses and a serious expression standing in front of a pink and white flower wall.]()
Kevin Lynch, Oatly
-
![]()
Andrew & Aaron, Mt. Freelance
-
![A man with a bald head and a big smile, wearing a black shirt, sitting on a chair in front of a plain light background.]()
Will Chau, Whole Foods
Recognition for Let’s Bring It In
In 2025, Let’s Bring It In ranked among Spotify’s top-performing podcasts. The show grew faster than 87 percent of other podcasts, was shared more than 98 percent of shows, and kept listeners engaged longer than 88 percent of creators on the platform.
Thank you to everyone who listens, shares, and supports the conversation.
Sign up to receive updates of the latest episodes and bonus content. We’ll never spam you.
