Erin Eby of PlatinumBlack Creative Leadership in the Age of AI and Complexity

Erin Eby is the Executive Creative Director at PlatinumBlack, a strategic consultancy working with complex brands in energy, manufacturing, and technology. In this episode, Erin talks about what creative leadership looks like as AI reshapes workflows, agency models evolve, and the line between in-house and external teams gets blurrier. We get into how PlatinumBlack works as a hybrid partner embedded inside client organizations, why constant change is now part of the job, and what it takes to make strong creative work inside highly technical, high-stakes industries. Erin also shares how she’s approaching AI, hiring, multidisciplinary creatives, and why curiosity and adaptability matter more than ever.

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