Cameron Day, Author of CHAIOS on AI, Advertising, and Building an Evil Creative Twin
Cameron Day is a writer, creative director, author, mentor, and self-described AI Anarchist. He grew up around Chiat/Day, built a career across major brands and small agencies, and has never stopped caring about the work.
In this episode, we talk about his book CHAIOS, his AI alter ego Chet G. Petite, and what he learned from using AI on real creative assignments.
This is not a conversation about asking AI to “write an ad.” It’s about bringing an idea to AI, pushing it, directing it, rejecting most of it, and knowing when it gives you something worth keeping.
Aaron Wiggan of the Seattle Kraken: Building an NHL Brand from Scratch
Aaron Wiggan, Vice President of Brand Creative for the Seattle Kraken, joins Let’s Bring It In to talk about building one of the most distinctive brands in the NHL from the ground up. Before joining the Kraken, Aaron worked at REI and top agencies including Droga5, Goodby Silverstein & Partners, and Barton F. Graf 9000, giving him a rare perspective on the shift from agency life to in-house creative leadership. In this episode, Aaron shares what it takes to build a professional sports brand, lead creative teams inside an organization, connect with real fans, and create a strong point of view in a fast-moving environment. We also get into sports marketing, brand strategy, creative culture, taste, curiosity, and how great in-house teams earn trust and make better work.
Erin Eby of PlatinumBlack: Creative Leadership in the Age of AI and Complexity
Erin Eby is the Executive Creative Director at PlatinumBlack, a strategic consultancy working with complex brands in energy, manufacturing, and technology. In this episode, Erin talks about what creative leadership looks like as AI reshapes workflows, agency models evolve, and the line between in-house and external teams gets blurrier. We get into how PlatinumBlack works as a hybrid partner embedded inside client organizations, why constant change is now part of the job, and what it takes to make strong creative work inside highly technical, high-stakes industries. Erin also shares how she’s approaching AI, hiring, multidisciplinary creatives, and why curiosity and adaptability matter more than ever.
Erin Lewis & Brandon Ankney of the OKC Thunder
In this episode, Erin Lewis (VP of Marketing & Brand Engagement) and Brandon Ankney (Director of Brand Identity & Creative) get real about the World Champion OKC Thunder.
They break down how the Thunder operate like an in-house agency, build a brand that goes beyond wins and losses, and create content at the speed of live sports.
A sharp conversation on sports marketing, creative leadership, and what it takes to build real fan loyalty.
Kevin Frank (LinkedIn): Raising Creative Teams and Building an In-House Agency of the Year
Kevin Frank, former Executive Creative Director at LinkedIn and author of Raising Creative Teams, shares what it really takes to build and lead a great in-house creative team. Drawing on his experience at Apple and LinkedIn, Kevin breaks down the transition from creative to leader, how to give feedback that actually develops talent, and what it takes to build a strong, healthy creative culture.
Matt Davis (Solo Stove): How Solo Stove Became a Breakout Brand Through Content and Community
As VP and Executive Creative Director at Solo Stove, Matt Davis has helped shape one of the fastest-growing DTC brands in the country.
In this episode of Let’s Bring It In, Matt shares how Solo Stove built its brand through content, community, and a clear understanding of its audience. He talks about the role of in-house creative in driving real business growth, why community became a true competitive advantage, and what marketers and creative leaders can learn from Solo Stove’s rise.
Adam Koppel (OpenAI): From Wieden to OpenAI and the Future of Creative Careers in the Age of AI
Before serving as Creative Lead at OpenAI, Adam Koppel worked at Wieden+Kennedy Tokyo, Anomaly, and 72andSunny. He joins Let’s Bring It In to talk about the shift from agency to in-house, and how AI is reshaping modern creative leadership.
Bryan Haupt (Molson Coors / VOLT): Building an In-House Agency That Creates Culture, Not Just Ads
Bryan Haupt, CD at Volt, the in-house agency for Molson Coors, talks about what modern in-house creativity really looks like from the inside working on iconic brands like Miller Lite and Blue Moon.
Case Lawrence (Off The Ground): From Startup to Global Brand in the Trampoline Industry
Case Lawrence, entrepreneur and founder of Sky Zone, talks about his new book, Off the Ground. He talks about creating novelty, being proactive in a crisis , and the difference between "scary" and "dangerous."
Emma Baines (Tony’s Chocolonely): Building a Mission-Driven Brand to End Exploitation in Chocolate
Emma joins Let’s Bring It In to talk creative leadership, purpose-driven branding, and what it actually means to build impact from the inside. We dig into the history of Tony’s Chocolonely, why “nice” can be a leadership advantage, and how she approaches creativity at an impact company that happens to make chocolate.
Richie Gleason (Bluemercury): Building a Luxury Beauty Brand Through Creative Leadership
From New York runways to rural West Virginia, Richie Gleason’s creative journey is as unexpected as it is inspiring. Now Executive Creative Director at Bluemercury, Richie joins Let’s Bring It In to talk about leading beauty and fashion work from a farm, finding inspiration in unlikely places, and building a modern luxury brand with authenticity and heart. We get into creative culture, brand storytelling, and what it takes to keep beauty real in an image-driven world.
Andy Andersen (Dude Wipes): Building a Challenger Brand with Humor and Bold Creative
From film school to flushable fame, Andy Andersen’s career path is anything but ordinary. Now VP of Creative at DUDE Wipes, Andy joins Let’s Bring It In to talk about how humor, speed, and scrappy creative instincts have helped turn a start-up into a household name. We dive into the brand’s bold voice, the role of social and influencer marketing, and what it takes to build an in-house creative team that can move fast. And funny.
Jim Bosiljevac (UT Austin): Teaching the Next Generation of Creative Leaders
Jim Bosiljevac, former ECD of Yahoo! and now Associate Professor at the University of Texas, has just launched a new course on Domestika called Developing Advertising Campaigns from Pitch to Brief. He shares the process of taking ideas from the spark of inspiration all the way to a fully formed campaign. Check out the course here: www.domestika.org/courses/5274/bosiljevac
Jamie Reilly (Atlassian / Formerly Vans): Building Creative Culture from Apple to Vans to Atlassian
In this episode Jamie Reilly, Group Creative Director at Atlassian and former VP of Global Creative at Vans, talks about what it takes to build and sustain brand love, how to lead creative teams through major shifts, and why the lessons from sports and lifestyle brands translate surprisingly well into the world of software. It’s a conversation about culture, leadership, and finding creativity in unexpected places.
Bill Girouard (Liberty Mutual / Copper Giants): Building a Modern In-House Creative Agency Inside a Global Brand
Bill Girouard leads Copper Giants, the in-house agency behind Liberty Mutual’s wildly recognizable campaigns — from “Liberty Biberty” to the wax-statue super saver. In this episode, we talk about how his team built that kind of cultural impact, why Copper Giants is rewriting the playbook for in-house agencies, and what it takes to earn trust, drive great work, and stay creatively sharp inside a Fortune 100 brand.
Madison Raisch (National Women’s Soccer Leauge): Building a Creative Brand for the Fastest-Growing League in Sports
In this episode, Madison talks about her creative journey, from crafting iconic event identites at the NFL to becoming the first-ever Creative Director at the NWSL. We get into what it means to bring bold, expressive design into a fast-growing sports league, how she thinks about storytelling through brand identity, and the surprising moment that made her rethink her entire career path (hint: it involves Castaway).
Kyle McCarthy, Lowe’s + Patagonia
Kyle McCarthy, CCO at Lowe’s and former ECD at Patagonia, joins Let’s Bring It In to talk about building bold brands from the inside. From unifying Patagonia’s “tribes” to launching the “Lowe’s Knows” platform, Kyle shares lessons on storytelling, in-house creativity, and why even mulch can spark a breakthrough idea.
Matt Turner (National Park Service): How the Park Service Built One of the Most Beloved Voices on Social Media
“Don’t pet the fluffy cows.” That viral warning about bison safety is just one example of how Matt Turner, a longtime park ranger turned social media manager, has helped the National Park Service find a strong voice online. In this episode, Matt shares how he went from handing out brochures to running a national account, why humor and humanity matter, and what every brand can learn from blending storytelling with public service.
Jason Johnson, Qualtrics
Jason Johnson shares his path from Disney host to leading creative at Qualtrics. He dives into the evolution of Qualtrics’ in-house creative team, the challenges of maintaining brand consistency worldwide, and why in-house roles can offer unmatched creative variety. Plus his best advice for creatives eyeing the in-house world.
Utah Mammoth Brand Identity with Ben Barnes and Chris Ryan George
The new Utah Mammoth logo is more than just a design—it’s a story of community, symbolism, and bold creative choices. In this episode, Chris Ryan George and Ben Barnes discuss how they crafted a brand that resonates with fans and honors Utah’s idenity. Check out nhl.com/utah for more info.