Bill Girouard leads Copper Giants, the in-house agency behind Liberty Mutual’s wildly recognizable campaigns — from “Liberty Biberty” to the wax-statue super saver. In this episode, we talk about how his team built that kind of cultural impact, why Copper Giants is rewriting the playbook for in-house agencies, and what it takes to earn trust, drive great work, and stay creatively sharp inside a Fortune 100 brand.
Bill Girouard (Liberty Mutual / Copper Giants): Building a Modern In-House Creative Agency Inside a Global Brand
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Jamie Reilly (Atlassian / Formerly Vans): Building Creative Culture from Apple to Vans to Atlassian
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