Madison Raisch (National Women’s Soccer Leauge): Building a Creative Brand for the Fastest-Growing League in Sports
What do Super Bowl logos, pop culture deep dives, and the national Women’s Soccer League have in common? Madison Raisch.
In this episode, Madison talks about her creative journey, from crafting iconic event identites at the NFL to becoming the first-ever Creative Director at the NWSL. We get into what it means to bring bold, expressive design into a fast-growing sports league, how she thinks about storytelling through brand identity, and the surprising moment that made her rethink her entire career path (hint: it involves Castaway).